At eat.Wild, we are dedicated to promoting the consumption of wild meat in the UK, ensuring that all game harvested through rural pursuits goes from field to fork.
Who are We?
Eat Wild is the UK marketing board for wild meat, connecting conservation with the catering and hospitality industries.
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We champion high-quality British wild game, produced to the highest standards of welfare, sustainability, and responsible countryside management.
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Our mission is to showcase wild game in a modern and accessible way while promoting its provenance, versatility, and exceptional quality. Find out more about us here.
What are we Doing?
Eat Wild builds long-term partnerships with restaurants, retailers, large contract catering providers, and food service businesses across the UK.
We are committed to raising standards in the sourcing, handling, preparation, and presentation of wild meat from field to plate.
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Alongside this, we develop innovative wild game recipes and products that appeal to contemporary tastes and modern dining trends. From tandoori partridge to pheasant chimichangas, our dishes have gained popularity across the retail and hospitality sectors, as well as in households nationwide. Find our recipes here.
How are we Funded?
Eat Wild is a not-for-profit organisation dedicated to supporting the long-term growth and sustainability of the British wild game sector. Operating with a small, highly committed team, we work collaboratively across the industry to promote British wild game as a sustainable, high-quality food source for modern retail, hospitality, and catering markets.
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Funding enables us to continue delivering impactful marketing, education, and product development initiatives while supporting the highest standards of quality, welfare, and responsible sourcing. Through partnerships with retailers, hospitality operators, and large-scale catering providers, we aim to strengthen the connection between conservation, countryside management, and sustainable British produce. See some of our success stories here.
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As a lean organisation, every investment directly supports practical industry engagement, consumer awareness, and market development activities that help drive long-term growth for the sector.
How can you Help?
As a small not-for-profit organisation, Eat Wild relies on the support of the wider industry and public to help champion British wild game and the people behind it. By working together, we can continue to grow awareness, support rural communities, and promote wild meat as a sustainable, high-quality food choice.
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You can support Eat Wild by sharing the benefits of wild game with friends, family, and colleagues, trying our recipes at home, and choosing wild meat dishes when dining out. We also encourage the promotion of best practice from field to fork, helping to maintain the highest standards of welfare, quality, and responsible countryside management across the industry.
Every conversation, recommendation, and menu choice helps support the future of British wild game and the wider rural economy.